Most marketers want to invest in lead generation software for one reason: they’re having trouble generating high-quality leads to meet their pipeline goals.
We understand your frustration. You have sleepless nights wondering which direction your dashboards and graphs are going. So let’s get straight to the point. B2B lead generation tools can help you achieve your ever-growing lead generation goals. But the bottom line is that the best lead generation tools can help you get much more done. Invest in the right tools to support your lead generation system. You’ll also save time on manual support, better measure your ongoing efforts, and generate more leads through ongoing marketing investments.
What are lead generation?
So, before we explore the list, let’s have a quick recap.
Lead generation is the process of getting your target audience interested and engaged enough that they want to provide you with information. To effectively convert your prospects into customers, it’s a good idea to segment them by their current lifecycle stage or how they are qualified. Some of the various qualification categories for leading professionals include:
1.Service-qualified leads: These are potential customers who have shown interest in your services. These prospects may ask questions about your service offerings or take advantage of your free time-based subscription (if you have one).
2. Product -qualified leads: These are potential customers who have shown interest in your product. They can try out your product, provide feedback on its effectiveness, or request special features tailored to their individual pain points.
3. Marketing-qualified leads: These are potential customers who respond to your marketing campaigns. They may willingly participate in your target market research; comment on, like, or share marketing content like blogs or social media posts; or sign up for your webinars. These are leads who’ve expressed interest in paying for your service or product.
Sales-qualified leads: These leads will inquire about your pricing and may try to negotiate for better rates.
Once you do this, your sales and marketing teams can build relationships with these leads. If you deliver real value, help leads overcome their challenges, and show how your business can help them, you can turn leads into loyal customers.
What Are Lead Generation Tools?
Lead generation tools are software applications that assist businesses in attracting, capturing, and nurturing potential customers, commonly known as leads.
It automates and streamlines the lead generation process, making it easier for companies to identify and engage with their target audience.
By leveraging different strategies and features, such as landing pages, lead capture forms, and lead magnets but this software effectively collects contact information needed from potential customers, paving then way for effective sales and marketing campaigns.
Key Features of Lead Generation Tools
Key features that lead generation tools should have are landing page builders, forms and popups, lead magnets, email marketing integration, and scoring and analytics. potential customer segment.
1) Landing Page builders: Create stunning, conversion-optimized landing pages to effectively capture leads.
2) Forms and Pop-ups: Attract visitors to leads using custom forms and pop-ups on your website and landing page.
3) Lead Magnet: To attract and engage leads, offer a lead magnet such as an eBook, webinar, or free trial.
4) Email Marketing Integration : Email Seamlessly integrates with your marketing platform. Generate leads through automated, targeted email campaigns.
5) Lead Scoring and SegmentatPrioritize and segment leads based on their level of engagement and tailor your marketing efforts accordingly.
Best Lead Generation Tools
1.Live Chat Tools
A recent study found that only 9% of websites use live chat. This may have something to do with the fact that some of us find pop-up chats annoying.
But another study found that 77% of users won’t even make a purchase if the live chat feature isn’t available. A satisfaction rating of 92% shows that chat is a preferred support feature among web users.
63% of users are more likely to return to a live chat website.
So, taking these statistics into account, 91% of them For those of you who haven’t included live chat on your website, now is the time to do so.
Here are some tools to help you get started:
2.Growbots
also finds leads and gives you a great platform to manage your messaging.
They use A1 technology to get your lead list. You can set up campaigns from there and let Growbots do the rest for you.
They also offer analytics and automatic campaigns – par for the course stuff with modern CRMs. Their real edge is their lead generation system based on a decent idea.
Unfortunately, they don’t divulge any pricing information on their website. They only offer a demo.
3.Prospect.io
Another great marketing automation software, pospect.io helps you manage your outbound marketing and find the emails you need.
They allow unlimited usage with all their plans and a variety of useful integrations to see Prospects become an integral part of your marketing. toolkit.
Their prices range from $99 for 1,000 credits to $1,699 for 100,000 credits. Credits are used both for searching email addresses and sending emails. So it all depends on how aggressive your outreach is and the size of your potential customer base.
4.Hunter.io
Hunter.io (cool name, right?) helps you find emails to relevant business contacts. If you know the company you want to target, you can use Hunter to find their email address. Ideal if you want to target specific companies. Pull out the Forbes list and start searching.
You can access the website now, and there’s also a free plan you can try.
Prices range from $34 to $399 per month, depending on whether you pay as a package or annually. There is another cheaper alternative to Hunter.io.
5.OptinMonstor
is the best lead generation tool for easily converting your visitors into leads and customer.
OptinMonster, a SaaS, lets you create on-site lead generation campaigns like popups, slide-in toasters, floating bars, spin-to-win wheels and more.
Even better? You can do it without needing a coder or graphic designer using our drag-and-drop editor and one of 500+ templates. Or, design it yourself using our Canvas templates.
But just because it’s simple doesn’t mean it’s not powerful……OptinMonster’s personalization and targeting display rules put your campaigns in front of the right people at the right time. We have almost 100 different ways to choose where, when and for whom your campaigns will appear.
I’m most fond of our query-parameter condition because it lets you align your PPC campaigns with your onsite lead generation. Another feature I appreciate about OptinMonster is our Playbooks. Script List takes the guesswork out of launching a lead generation campaign because it is a completely pre-configured campaign.
Key Features:
Reduces cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent Technology.
. Increases conversations and sales: Create upsell, downsell, and cross -sell offers to boost your customers’ average order value (AOV).
.Improves lead quality : Increase the number of qualified leads by collecting more than just name, phone and email.
. Shows targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, and more.
. Targets offers: Use what you already know about your visitors to run Onsite Retargetting Compaigns and improve conversons.
. Automates growing your email list : Every major Email Marketing platform,CRM platform (Customer relationship management tool) content management system integrates with OptinMonster.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
6.Trust Pulse
TrustPulse is the best social proof notification plugin.
Without social proof, I think you’ll find it hard to generate new leads.
TrustPulse shows you evidence of the purchasing activity of actual visitors and customers on your site, such as viewing or purchasing a product or signing up for a newsletter.
I believe that adding social proof notifications is one of the most effective lead generation marketing strategies with minimal effort.
What I like most about TrustPulse is that they don’t offer fake activity or purchasing features to their users. With TrustPulse, your website visitors can’t accuse you of fake reviews or purchases. All TrustPulse alternatives do this, so you do so at your own risk.
Key Features:
.Real-time event tracking
.Smart targeting to increase conversions using advanced targeting rules and timing controls
.Flexible design options to match your website branding
.Useful analytics to get the metrics you need to increase conversions
.Integrate Google Analytics 4
.Easy setup on any website with no coding required
.Honest
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
7. SeedProd
SeedProd Its simple landing page solution makes it our list of lead generation tools.
Budprod comes with a beginner-friendly drag-and-drop builder that lets you create beautiful landing pages for your website and attract leads. Whether it’s sales, service, webinars, or subscription campaigns, SeedProd can help. With over 150 landing page templates, you don’t even have to worry about designing responsive, mobile-ready pages. All the hard work has already been done for you.
SeedProd integrates with many email service providers and protects your pages from spam, bots, and other fraudulent items to boost your conversion game.
Key Features :
.Edit content in real-time and preview your website the same way visitors do with its live preview
.Set your site to upcoming, 404, or maintenance mode and launch it whenever you’re ready, all with just one click.
.Compatible with any WordPress theme and helps ensure your website matches your brand
Pricing : SeedProd’s yearly pricing starts at $39.50 for the Basic package, $89.55 for the Plus package, and $159.60 for the Pro package.
8. WPForms
WPForms is an easy-to-use form builder that generates leads by adding simple forms to your site.
With over 300 pre-made templates, you can create the form you need for your site with just a few clicks.
Although forms have limited targeting rules (unlike tools like Popups from OptinMonster), they are still a great and reliable tool for lead generation.
Key Features :
. Easily customizable with drag-and-drop builder
. Collect leads from all your visitors with mobile-friendly forms
. Instant notifications allow you to respond quickly to leads
. Intelligent conditional logic guides you in creating powerful forms
bPricing : WpForms pricing starts at $49.50 for the Basic package, $99.50 for the Plus package, $199.50 for the Pro package, and $299.50 for the Elite package.
9.Voila Norbert
Voila Norbert is a sales tool that helps you find email addresses. Just enter the name of the person you want to see email from and the company they work for, and voila Norbert will automatically find the email address for you. Bulk identification via email is also possible.
Pricing : Up to 1000 leads; plans start at $49/month
Rating: 4.5 out of 5 stars on G2
10.Reply.io
helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Pricing: 200 emais free per month, paid plans start at $60/monthly
Rating: 4.6 out of 5 stars on G2
11. Skrapp
We know that social media platforms rule everything, and that’s true for Skrapp as well. Skrapp, specifically Skrapp.io, is a tool for finding someone’s LinkedIn email address. Skrapp has a Chrome extension for her that, when enabled, shows a “Find Email” button on a person’s LinkedIn profile. When you click this button, Skrapp will find the person’s email address if possible.
Pricing: Paid plans starts at $49/month
Rating: 3.9 out of 5 stars on G2
12. AeroLeads
Aeroleads makes it easier than ever to find potential customer contact information. Just sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, and more. and add leads to AeroLeads.
Their software will search and find contact information including email addresses, company URLs, job titles, and more.
Pricing: Plans start at $49 per month for up to 3,000 credits
Rating: 4.0 out of 5 stars on G2
13. Datanyze
Datanyze helps B2B sales teams connect with prospects by providing contact information, company background, and icebreakers to prepare for cold calls and emails.
Data collected from social profiles, local news outlets, and more can help you know who to contact and how to start a conversation to build relationships and increase revenue.
Pricing: $29 per month, billed monthly for up to 80 credits a month. They also offer a free 90-day trail.
Rating: 4.2 out of 5 stars on G2
Hubspot
Hubspot is one of the best CRMs available in the world. Although HubSpot offers a variety of tools, one of the main uses of HubSpot is as an email marketing service.
With HubSpot, you can create engaging emails that convert quickly while gaining valuable insights and reports on how your emails are performing with your customers.
HubSpot can be one of your best assets when it comes to SEO, sales, marketing, and inbound and outbound lead generation.
Key Features :
. Easy to use platform
. Separate hubs allow you to focus on the areas your business needs with one tool
. Live chat function
. Email templates, scheduling, tracking and engagement tools
Pricing: HubSpot offers a free CRM with useful tools. Paid plans start at $45 per month and include Marketing, Sales, Customer Service, CMS, and Operations Center.