What is Digital Marketing

What is Digital Marketing?

Digital marketing, this term started becoming more popular after the year 2000. When Search Engine Marketing, Social Media apps, etc. developed in the Internet, this word became common to people. Internet Marketing is that in which we can promote our product globally by devices like our mobile and computer. In the 1980s, first some efforts were made to establish then digital market but it could not be possible. Its name and use started in the late 1990s.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential because customers using the internet and other forms of digital communication.This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.ं।

This is a way to provide a better customer experience and increase customer satisfaction, but allowing businesses to remain operational for longer periods of time.Essentially, if a marketing compaign digital communication, its Internet marketing.

Examples if Online Marketing include:

• Search engine optimization (SEO):optimizing a website to improve its visibility and ranking on search engines like Google.

• Pay-per-click advertising (PPC):paying for advertisements to appear on search engine results pages or social media platforms.

• Social media marketing (SMM):creating and sharing content on social media plateforns like Facebook,Twitter,and Instagram to increase brand awareness and engagement.
• Content marketing (CM):creating and sharing valuable content, but such as blog post e-books, or videos, thus attracting and retaining a specific audience.
• Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in- person events.
• Out-of Home Advertising:This involves using billboards, transit ads, or types of visual midea to the promote your brandor product.This can be a great way to reach a broad audience and create a visual impression.
• TV Marketing:where you promote your products in the form as adverts, infomercials, or even demonstrations
• Radio marketing:Trailers and commercials promoting your product to listeners.